To provide a helpful solution, your porspects must have a pain point which you can address. That pain point is filled with negative emotions like frustration, anxiety, stress, confusion, and embarrassment. Your job is to provide the antidote. Here's how you can do that using carefully crafted content.
If your competition has things locked up, when it comes to content marketing and SEO, consider using webinars and paid traffic to bring leads through your sales funnel. Sujan Patel and Aaron Agius offer some great tips base on their own experience.