Great ideas in this post as usual from Jason Lemkin. But as he says, "what really moves the needle in the early days is getting the user number way, way up." Increasing the conversion rate is great, but expanding the user base is way better.
Some of the most prominent marketplace successes ever, like eBay, Airbnb, Alibaba, and Uber, are worth tens of billions of dollars each. Yet marketplaces often start small, in niches and weird corners of the Internet. Here's the background on some companies that did exactly this.
Finding the ideal customer is tough, but keeping them active is even tougher. Sustainable marketing strategies focus on both acquisition and retention. Email automation can be a way of accomplishing this at an affordable price. Here are some ways.
Based on a survey earlier this year of 500 marketing leaders, OpenView discovered that the fastest growing companies were more likely to leverage attribution to track marketing spend, implement lead scoring based on two or more attributes, and run continuous marketing experiments.