Virality is overrated. Instead of taking swings and hoping for the digital marketing equivalent of a home run, go for base hits with content designed to get consistent links over time. This presentation outlines Ross Hudgens approach for doing just that.
Content upgrades are specialized pieces of content that add value to an existing blog post. Visitors provide their email in exchange for access to the content. They've been proven to work exceptionally well and don't necessarily require much extra effort to create. This post provides some examples along with quantified results.
Highlights from this episode include Groove HQ’s rough start and how Len and his team found the problems. Why the best story to tell, is your story. The winning framework Len uses to create Groove HQ’s content. How your audience can help you find the right content. The best method to create content with a team.