The ultimate goal of content marketing is to turn readers into customers. In this post, Russ Henneberry reveals everything he has learned about creating blog content that converts from his time running blogs at Crazy Egg, Salesforce, and now DigitalMarketer.
Measuring content ROI is really as simple as knowing your conversion rate. That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. And knowing that information is pretty simple. You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math.