Lack of growth isn't usually due to a lack of people coming to the product; it's that too many leave. Pinterest's former Growth Lead discusses what makes successful onboarding, how to research it, and the two principles of successful onboarding.
SEO software that delivers specific actionable growth opportunities, not just data. CanIRank’s advanced machine learning analyzes your website and competitors to find keywords you can rank for, links you can get, and on-page optimizations that will move the needle.
A roundup post can bring significant amounts of traffic if you create something that you know your readers will love. Otherwise, it's a waste of time. Here's how to do that while avoiding some common pitfalls.
If you rely on discounts to close deals, you’re training your customers to expect discounts as an ongoing part of your relationship. When you send a discount email, you’re ignoring the 76% of customers who likely do not need or want a discount – but want something else. Here’s how to write data-driven research-backed end of trial messages that work.
LinkedIn’s Sales Navigator improves the B2B sales process by providing customized lead recommendations and real-time sales updates on both prospects and customers. Here are some interesting ways you can use this platform to drive even more leads.
The folks over at BookAuthority recently asked me for some recommendations in the area of growth marketing. Here are five of my favorites that have a special place in my library. There are also some great recommendations from other well-known growth marketers covering startup, business, finance, leadership, product, design and marketing.
The average mobile app retention rate after 30 days is around 2.3%. With such an abysmal rate, effective onboarding is vital. Here's how to create the best messaging flow with the least amount of effort; by building user motivation, ensuring users know how to use the product, and driving users to take meaningful action.
Your website won't magically appear in Google search results just because you launched it. This post outlines the first steps you need to take to start getting some search engine traffic for a brand new site.