Not just another opinion piece about PPC vs. SEO. This post references research from the likes of Search Engine Land, BrightEdge, SmartInsights, AdWeek, and Nielsen. Also included is a useful chart to help decide whether PPC or SEO is the better option for your startup.
One of the most powerful ways to generate good leads and connect with prospects is by using lead magnets. There are some great examples in this post that can find a home in your swipe file of ideas.
Writers of product descriptions are the Rodney Dangerfield's of marketing; they get no respect! Yet, well-crafted product descriptions can have a significant impact on search engine rankings and conversions. Don't overlook this obvious hack, especially if you're a cash-strapped startup looking to compete against well-funded rivals.