Want to know how Clearbit drove 100k inbound leads by giving away free tools? Or how Zapier growth hacked sign-ups by writing about other tools? Or how Twitter powered users through onboarding with “Top People to Follow”? This post offers concise summaries of strategies employed by some of the more popular growth teams around.
SEO software that delivers specific actionable growth opportunities, not just data. CanIRank’s advanced machine learning analyzes your website and competitors to find keywords you can rank for, links you can get, and on-page optimizations that will move the needle.
What do founders Larry Kim (Wordstream), Noah Kagan, (Sumo.com), Rand Fishkin (Moz) and Jon Jantsch (Duct Tape Marketing) have in common? They're all failures. Discover what Larry learned from rejection, how Noah figured out how to scale and hire wisely, why Rand thinks late is better than never, and John chooses reputation and values over profit.
Some good detective work went into creating this post that provides a glimpse into the strategies and tactics of one of the SaaS industries biggest players. Very thoughtful analysis of what appears to be really working in online marketing.
Google Analytics often seems like a blessing and a curse. What do you do with all that data? This podcast shows you what you can do and how to apply it to improve your SEO and content marketing efforts.
KPIs are crucial barometers of success but need to be adjusted based on the goal of your particular campaign. Understanding your buyers' journey and where your campaign fits into the marketing funnel is half the battle.
The secret to sustainable growth is retaining those customers that you've worked so hard to acquire. Here's a look at how retention marketing differs from marketing that's primarily focused on acquisition.