For startups, working with micro-influencers can be more cost effective than top influencers or celebrities. This post outline some of the benefits and challenges involved in employing this tactic, including how to find and work with micro-influencers.
Networking isn't about offering a free sample of your product, or taking up 15-minutes of someone's time so you can figure out how to help them. Instead, figure out what you can DO to help them. Then do it. Rinse and repeat. It's not rocket science but it does take a lot of effort.
Getting connected with influentila people involves becoming one yourself. But as Neil points out in his article,most influencers are sick and tired of being pitched. "What do influencers want? They want real, genuine, authentic connections with people who can add value. That’s you. That’s what you should strive to become."