Content creation can be an effective way to fill your SaaS marketing funnel with quality leads. But since every channel has a limited lifespan, you need to test different channels and optimize your content marketing efforts.
The most effective SEO tactics align with the three stages of growth; traction, expansion, and optimization. During the traction phase, focus on creating an editorial calendar and creating one epic piece of content weekly. Start guest posting to acquire high-quality, relevant backlinks when you're in the expansion stage. With enough traffic, you will reach the optimization stage at which point, the focus shifts to optimizing conversions.
An exit popup is a popup that occurs as you move to exit a website. This type of popup can be effective as a last attempt to gain a lead, or make a sale before the visitor moves on to another site. There are many different popup styles, reviewed in this post, that you can test to determine which works best for your situation.