It's only a matter of time before you're tasked with creating a marketing funnel for your startup. Although you may have an intuitive understanding of how the operate, this post provides some real-life insight into their functionality.
An interesting study on how someone with virtually no connections or marketing budget, a non-existent email list and small social media following, grew a brand new site from zero to 10k visitors in a month. Granted, having Noah Kagan certainly helped. However, the lesson here is that a simple plan executed well beats a grand strategy sitting on the shelf.
These five case studies are complete with detailed analysis and key takeaways that you can apply to your own situation. Even if your business isn't an e-commerce per se, you may still find value in this post.