Like the author says, "The focus of a solid link building strategy for your SaaS company should be on building relationships rather than getting links." There's some good, solid advice here, plus a few examples from which to draw.
This is the perfect post for startups that have yet to achieve product/market fit. Most startups are tempted to approach content marketing by writing posts like Hubspot or Buffer. But startup founder and investor Kevin Dewalt suggests early startups integrate customer development into their content marketing. Using Madkudu, one of his recent angel investments, as an example, he shows readers how it's done.