According to the latest statistics, there are roughly 4 million apps equally divided among the App Store and Google Play. With all of them vying for attention, it can be tough to get any traction right out of the starting gate. Fortunately, there are some things you can do to tilt the odds in your favor, as discussed in this week's round of posts.

For many startups, content marketing plays an essential part in gaining notoriety, but it can be a tough nut to crack. Marketo has an excellent tool that can build your content strategy quickly and costs nothing to use; definitely worth a look.

Stephen Jeske

Content Marketing

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