Here's a two-pronged method for measuring your content marketing results. Determine the impact of each asset by measuring against relevant metrics, and measure its impact on moving your audience down the sales funnel. This post also shows a couple of simple scenarios to illustrate the concepts.
It’s a crowded market these days and in order to compete you’re going to need to build your brand. To do that, you’re going to need to create great stories using novelty and repetition.