Andrew Chen explains that startups first need to move fast and iterate quickly until they achieve product/market fit. Once that's achieved, only then is it time to optimize the curve.
This 48-minute video features Shopify's head of conversion rate optimization, Tiffany DaSilva, discussing growth hacking and more specifically how to increase conversion rates.
Testing is the lifeblood of growth hacking, and good tests start out with a clearly stated hypothesis. A well-crafted hypothesis needs to address the desired change, the impact, who it will affect, by how much and for how long.
This 17-page PDF download discusses 10 growth strategies and 11 product hacks for creating rapid growth.