Disappointed with the response rate from your NPS campaign? Make the survey frictionless, simple and more inviting.
An unengaged user is one that's in danger of churning. Churn can be reduced by acknowledging your customer's achievements no matter how small, reminding them of the value of your app, and working to solidify the relationship with your clients.
In theory setting up a Net Promoter Score campaign should be easy. Just figure out to whom you will send the surveys and how to send them. In practice, it's a little more involved. This post discusses those mechanics in more detail.