Putting together a growth team can be a difficult proposition for resource-strapped startups. The first step is creating a small project demonstrating the impact that the group could have on the bottom line. Once accomplished, begin developing a specialized growth team by defining your growth model, roles, and structures, process and tools.
Content marketing is typically viewed as a lead generation effort. However, content can be leveraged for customer success, helping to reduce churn and directly impact revenue. Types of content include API use cases, customer education, and online resources.
Justin McGill launched LeadFuze quickly to have real conversations with potential clients. Starting with lower pricing helped him to promptly validate his assumptions. Documenting all process and implementing scalable growth strategies allowed Justin to rapidly grow beyond his limitations.
Grow a list from zero without any previous audience with these three steps. Create an incredibly useful marketing asset like a PDF, eBook email or video course that you can give away in exchange for an email address. Design an effective landing page where you present your offer. Promote the offer leveraging external communities and social media.
This is a walkthrough by SelectHub's Michael Shearer on the tools he uses to perform keyword research, create content and conduct outreach. The tools employed in this situation are Ahref's Position Explorer, Excel, MarketMuse, Moz’s On Page Grader, Unbounce, Google Webmaster, Buzzstream, Google Analytics, and Screaming Frog.
Grow your sales with influencer marketing. It's not fast but it's cheap. Next to Google, YouTube is the biggest search engine, making it a useful place to start finding influencers. Reach out to your target list offering free product and a unique coupon code. Follow up to build out your network of influence.
Who can resist a good story? Startups should take advantage of this predilection by focusing on story-based content to get people hooked on their copy. Once accomplished, it's much easier to convert visitors into customers.
Transactional emails are those sent based on a subscriber's behaviour, including welcome emails, cart abandonment, support requests, purchase receipts and shipping notifications. This can be an excellent opportunity to delight and engage your customer with useful content that makes their job easier to accomplish. Feature the main idea of your email in the subject line and first paragraph to quickly convey your message.
Launching a successful podcast takes a lot of work, but it's much easier when you take a systematic approach. Find relevant people in your niche. Follow relevant conversations on Twitter. Promote your podcast to your Twitter audience. Optimize your profile to build trust.