Content marketing has played a major role in Crazy Egg and KISSmetrics, companies cofounded by Hiten Shah. But to stand out from the crowd in this highly saturated channel, you need to focus on quality.
The fear of any startup is that they spend their lives in obscurity. Many turn to content marketing as the magical ingredient that will bring them fame and fortune. Though it has worked for some, it doesn't work for all. However, by focusing your content on making your customers lives easier, you increase your odds of finding success.