Most people don't refer their friends to an app immediately after they've signed up. Given the situation, your referral system needs to be more than a one-time event. Here are six ways you can improve your current structure.
Application program interfaces (APIs) are an integral part of many SaaS companies. This presentation looks at how to create a system for growth hacking an API or using an API as a key component in your growth strategy.
The faster you can prove your product's value, the quicker your trial users will convert to paying customers. Here's a case study on how streamlining their onboarding process doubled this startup's activation rate.
A good video can tell a compelling story about your startup in 60 seconds or less. It's undeniably effective, but how do you ensure your video hits the spot, instead of falling flat? It all starts with an awesome script.
Many startups struggle with their decision to use paid advertising as a method of gaining traction. Here's one startup's experience using Carbon Ads as a way of reaching designers and developers. As this company found out, getting them to click an ad is one thing; getting them to convert is another.
If your startup lacks sufficient resources for creating a blog with consistently compelling content and a "be-everywhere" social media strategy, take heart. Quora and LinkedIn are two channels you can use to find B2B leads and gain some traction.
The hallmark of good marketing strategy is the ability to measure outcomes. What you measure depends to a great degree on your goals. Here are ten proven metrics to keep in mind when designing your next digital marketing campaign.
Net Promoter Score (NPS) is a simple survey that asks, “How likely are you to recommend our company?” Answers are on a scale of 1 to 10. Here's how to execute this system and leverage the feedback gained from its implementation.