You may have heard how notoriously difficult it is to build a double-sided market. Here's what Jonathan Golden learned as he scaled Airbnb to over 100X on every metric: listings, users, revenue, and employees.
This very systematic study greatly benefits anyone looking to build a new home page from scratch or revise an existing one. Instead of doing random experiments, you can start off by using what these start-ups have done as a foundation.
It's no secret that lead magnets work. But if you can build it right into your product, it's even better. This post not only shows you how to do it but offers some wonderful examples that illustrate the concept.
If you're looking to get started with influencer marketing, this post offers some practical ways to get started. What I like most about this article is that the author includes information on how to implement each idea provided.