This is a wonderfully curated resource covering SaaS funnel basics, marketing methodologies that drive funnel conversion, and building an all-star team around your SaaS funnel.
If the name Nichole Elizabeth DeMeré sound kind of familiar, it may be that you've seen her on HubSpot, Moz, Copy Hackers, Forbes, and Canva, to name a few. In this podcast, Nichole talks about the four things you need to do before you can start marketing your startup. Overlook these, and you really stacking the odds against your success.
If you're having trouble gaining traction, it may be because you haven't achieved true product/market fit. This post goes into a lot more detail on how to determine whether or not you've achieved that all important goal.
This video may be dated, but it's just as valid for the coming year as it was for 2017. This particular plan is suitable for a number of different situations including personal branding for startups founders and SaaS companies as well.
This is a long read with 10 chapters in total. But seeing how this comes from the guy who grew CoSchedule's email list from 500 to 250,000 in 3 years, it's time well spent.
Twelve chapters each written by someone well-known in the SaaS arena. This compendium covers everything from ABM campaigns to website personalization.
At its heart, this post is all about "getting to know your customer really, really well." Although this may sound fundamentally basic, you'd be surprised at how many unsuccessful companies never get this right.